Behind Every Athlete

Your Brand. On The Car. At The Heart Of The Action.

Behind Every Athlete gives ambitious businesses access to elite sport through scalable sponsorship opportunities, premium race weekend experiences, and commercial partnerships that go far beyond traditional hospitality.

Global Opportunity Unique Experience Built For SMEs
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Why BEA

Most businesses only see hospitality. We open the door to partnership.

Many SMEs already spend heavily on sports hospitality, but often leave with little more than a good day out. Behind Every Athlete offers a more strategic alternative: race-specific sponsorship opportunities that combine visibility, access, content, credibility, and relationship-building.

£1.8B+

SME Hospitality Spend

SMEs spend heavily on sports hospitality, often with limited long-term commercial return.

01

Race-Specific Sponsorship Model

A smarter route into elite sport than conventional hospitality alone, designed to create visibility and value.

1 Weekend

Multiple Commercial Outcomes

Brand exposure, premium access, unique content, and high-value relationship building in one proposition.

This is not just a day out. It is a smarter commercial model for ambitious businesses.
The Opportunity

Every business can stand behind every athlete.

Through the Enterprise Sponsorship Programme, Behind Every Athlete curates scalable sponsorship opportunities for SMEs, giving businesses the chance to align with elite motorsport in a way that is commercially meaningful, visually powerful, and genuinely memorable.

01 — Sponsorship

Your business gains visible brand presence and a credible platform that moves you beyond passive attendance.

02 — Access

Step inside the team environment, experience elite motorsport from the inside, and build relationships in an unforgettable setting.

03 — Commercial Value

Generate premium content, strengthen brand credibility, and create a marketing and business development asset.

Flexible. Scalable. Unlike anything else in sport.
Why Invicta

The Invicta Racing edge

BEA’s partnership with Invicta Racing gives clients access to a credible, proven, high-performance platform that combines sporting pedigree with real commercial potential.

01

F2 Team Champions

2024 & 2025

02

Fastest Growing Social Media

For a team in F2

03

42 Race Wins

Since 2015

04

F1-Aligned Platform

Access to 200+ brands in the paddock

05

Backed by Invicta Watch Group

Global reach and consumer credibility

What You Get

Put your business inside the team

The proposition combines commercial upside with immersive access — designed for businesses that want visibility, credibility, content, and the kind of experience people remember long after the race weekend ends.

Commercial Benefits

  • Strengthen brand credibility
  • Generate unique social and marketing content
  • Host key clients, prospects, and suppliers
  • Break into elite sport with more attainable investment
  • Experience a race weekend like never before
Grid access and trackside immersion with guests around an F2 car
Inside the action
Guests enjoying premium access during a race weekend
Premium guest access

Trackside Experience

  • Immersion with Invicta Racing throughout the weekend
  • VIP hospitality and premium guest treatment
  • Track walk and recce with the team
  • Team Principal / Driver dinner
  • Paddock access, pit garage viewing, and VVIP grid access
  • Optional full-service travel support
Beyond The Weekend

Content, credibility, and commercial afterlife

The value is not confined to the race weekend itself. The right activation gives you content, visibility, and credibility that can keep delivering long after the chequered flag.

Photo & Video Content

Social-media-ready assets created around the experience for future marketing and brand storytelling.

Co-Branded Posts

Shared visibility and content opportunities with the team across relevant channels.

Programme Identity

Official Enterprise Sponsorship Programme positioning that adds structure, legitimacy, and perceived value.

Ongoing Marketing Fuel

Use the partnership as future-facing collateral for campaigns, conversations, and relationship development.

Build trust. Enhance credibility. Produce unique content. Fuel future marketing activity.
Behind-the-scenes access in the paddock and garage environment
Behind the scenes
Pit lane team immersion and close access to the race environment
Team immersion
Choose Your Race

Every circuit offers a unique experience

Choose the race, circuit, and guest experience that best suits your goals, relationships, and market.

Melbourne06–08 March
Monaco04–07 June
Barcelona-Catalunya12–14 June
Spielberg26–28 June
Silverstone03–05 July
Spa-Francorchamps17–19 July
Budapest24–26 July
Monza04–06 Sept
Madrid11–13 Sept
Yas Marina04–06 Dec
Race car in the Monaco pit lane
Closer to the paddock
Formula 2 race action on a street circuit with crowd and hospitality backdrop
World Class Racing
Investment

A smarter route into elite sport

Enterprise Sponsorship Programme packages start from £60k for 4 guests, combining sponsorship, access, hospitality, content, and team immersion in one high-impact commercial package.

Offer Summary

  • Your logo on the Invicta Racing F2 car
  • Bespoke professional photo and video content
  • First-class weekend hospitality
  • F2 paddock access, grid walk, and garage viewing
  • Co-branded social media activity
  • Track walk with the team and team immersion
  • Team Principal / Driver dinner
  • Personalised programme merchandise

Specific regional tax guidance should be obtained for your business.

About

Behind Every Athlete exists to make elite sport commercially accessible

BEA is built around the idea that smaller businesses should be able to access national and international sports partnerships at a more attainable scale. Rather than limiting clients to passive hospitality, BEA creates opportunities that blend sponsorship, marketing assets, hospitality, and strategic relationship-building.

Premium Access

Not generic ticketing. Carefully structured, high-value access built around elite sport environments.

Scalable Partnerships

Designed for ambitious SMEs looking for meaningful association without the barrier of major sponsor budgets.

Commercial Utility

Experiences that support marketing, client relationships, brand visibility, and future growth conversations.

Guest enjoying direct access inside the team environment
Access that feels different
Formula racing action on track
Global Opportunity
Get In Touch

Ready to put your business inside the team?

Start with a conversation about the right race, the right package, and the right commercial opportunity for your business.

liam@behindeveryathlete.co.uk
Book a Call

Why enquire now?

  • Choose the circuit that best matches your commercial goals
  • Create a more distinctive alternative to standard hospitality
  • Use elite sport as a platform for access, content, and credibility
  • Explore a flagship proposition designed specifically for ambitious businesses

Liam Ackerman — Founder, Behind Every Athlete